A pioneering garden town aiming to improve quality of life

It’s rare to be able to build something completely new, which is why we were so excited to work with Folkestone & Hythe District Council on Otterpool Park, a proposed garden town community. We kicked off in October 2018, taking the reins from a previous agency and leaping right into defining a vision for this sustainable new community in the Kentish countryside.

We took a research-first approach to Otterpool Park’s brand, challenging the project team on the reasoning and drive behind the decision to build this community, in this location. Then, we reached out to local organisations such as Creative Folkestone giving them an opportunity to have their say. From this, we built our Visioning Report, outlining the six ‘typical’ Otterpool Park resident personas, our vision for the town, and how the brand might evolve across the 30-year project.