Making light work for 4lite

We have been working with 4lite to help promote their lighting products, specifically their new smart lighting range. Coming up with a fresh creative campaign – make light work – was the bedrock idea to generate digital assets across Twitter, Facebook and Instagram as well as custom point of sale, retail ads and video animation. We were really able to flex our creative muscle.

A real team effort between our design and content teams, the “Make Light Work” campaign has strengthened relationships with key retailers, and driven both brand awareness and engagement across key social media platforms.

Our design team, headed by Creative Director Mike, have created a vast range of assets, from social media visuals to point of sales graphics to ensure a consistent and unified brand experience. Our Digital Video Producer, meanwhile, worked on animating illustrations to bring 4lite’s smart lights to life in a fun and engaging way.

On the social media front, our content team devised a new smart-focused strategy. This showcased 4lite’s new range as well as their expertise in the lighting industry. We also took on the challenge of reviving their abandoned Facebook page, launching a new Twitter account and growing Instagram engagement. To do so, we segmented their social media channels, giving them clear target audiences and creating expert, yet user-friendly content across channels.

Thanks to this strategy, we have grown their Twitter channel from 0 to 922 followers in less than two months, increased their Facebook reach by 210% and grown their Instagram engagements by 200%.